A seasoned digital and data leader, Guillaume Guyard, has a track record of shaping enterprise strategies, building large-scale CRM and analytics platforms, and driving AI transformation. Skilled at turning consumer insights into business growth, he has orchestrated multi-disciplinary teams and embedded data culture to deliver measurable impact on revenue, efficiency, and customer experience.
Guillaume shares insights into data-driven digital transformation, CRM, AI, and consumer insight ecosystems, blending marketing and tech to break silos, build innovation pipelines, and drive measurable business impact.
A data and AI strategist, Guillaume Guyard pioneered the convergence of TV and programmatic buying. His expertise extends beyond just managing data; he specialises in implementing AI products and building the necessary infrastructure that directly drives turnover, optimises costs, and enhances customer experience.
From CRM to CDO: A Career of Measurable Impact
Guillaume’s career journey is a masterclass in leveraging data for business results. In his current role as Group Head of Analytics, he drives and builds the data & analytics portfolio for the L’Oréal Group. Previously, his foundational work as Chief Digital Officer at Danone is marked by impressive, quantifiable outcomes, including a +200% increase in CRM/Digital operations turnover and a 5-point impact on Brand Equity in just one year.
The Agile & Cross-Functional Leader
A passionate advocate for agile methodologies, Guillaume excels at building and leading multi-competency teams. He is a hands-on leader who fosters a culture of data-driven decision-making, ensuring teams from marketing and retail to UX and IT collaborate effectively to develop best-in-class customer experiences. His expertise extends to building 360-degree customer views across digital, owned, and earned channels.
An Architect of Data & AI Ecosystems
Guillaume's work is rooted in defining robust governance models and operationalising data strategies. His deep knowledge includes defining GDPR strategies, building and optimising attribution mix models, and identifying long-term digital and data innovations. His strategic vision consistently transforms data from a siloed asset into a powerful engine for business growth.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
.avif)
