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Timo Dechau

In his first 8 years in the digital landscape, Timo learned firsthand the crucial role of reliable data in driving speed and informed decisions. For the past 8 years, he’s been dedicated to creating, maintaining, refactoring, and simplifying data stacks for diverse companies – from startups to DAX listed entities. His constant pursuit: finding the optimal path for time-to-value while ensuring the unwavering reliability of data.

Founder, Event Data Architect & Consultant at Deepskydata

Talks about

Timo specialises in setting up tracking and analytics systems to improve targeting campaigns and facilitate data-driven decision-making for stakeholders.

data tracking

data analytics

data architecture

Badges

Analytics Expert

Highlights

See the "what". Explore their accomplishments, groundbreaking projects, and industry recognition. Witness how they're shaping the future of data.

Hosted the ‘Better Together: Data and Product’ show

This talk show compiles interviews with experts and enthusiasts of data and products an dhow these two can collaborate for better business outcomes.

Hosted a course on ‘Design a great tracking plan in one week’

60+ companies could successfully focus on tracking and collecting the right data that helps improve the product and its UX.

Authored ‘Designing Effective Event Data Systems’

Learn all about the challenges of collecting and tracking event data and how can that be simplified for better decision-making.

Notable Contributions

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Insights

Unlock the "why". Dive into interviews, blogs, and videos where thought leaders unpack their insights. Go beyond the resume, connect with the mind behind the expertise.

Data Engineering

A framework for designing event data

A framework for designing event data: The double three-layer framework.

November 12, 2023

Data Engineering

The future of event data

Timo discusses the challenges faced by product managers, his journey into product management, and the technical skills he deploys. He spoke about event data and marketing data, as well as the people, processes, and design involved in event tracking.

February 9, 2024

Data Architecture

How to harness metadata for infrastructure health

We’re in the midst of an economic shift in the tech industry, which has put increased pressure on data teams to demonstrate impact/ROI while reducing costs.

October 17, 2023

Data Engineering

Going from event data to business activities

We are starting to see a sheer abundance of event data. Events can be collected from frontends, backends, databases, streams, webhooks. But events are technical and usually don’t explain important business aspects. The concept of an activity layer makes this translation while it is defined from a business perspective and events are mapped towards business activities.

September 4, 2023

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Data Feast Weekly

Get weekly insights on modern data delivered to your inbox, straight from our hand-picked curations!

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.