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Pierre-Yves Calloc'h

Global Chief Digital Officer at Pernod Ricard

Driving digital and AI-led transformation at scale, Pierre focuses on on innovation, predictive analytics, and customer-centric growth across global markets.

Talks about

Calloc'h speaks on scaling AI and data innovation, turning experimentation into enterprise value, and building cross-functional collaboration to unlock real-world impact across marketing, operations, and supply chain.

AI advisor

AI strategy

business strategy

data leadership

data visionary

Get to know them!

Pierre-Yves Calloc’h is a digital transformation leader known for driving AI-powered innovation across global consumer markets. With over two decades of experience, he has consistently delivered impact by bridging data, technology, and business strategy.

He has led the design and rollout of enterprise-scale AI and data initiatives, like marketing spend allocators, salesforce optimisers, and predictive promotion planners, used in 30+ markets. These solutions have streamlined operations and enabled precise, ROI-driven decisions.

What distinguishes him is his ability to turn emerging technologies like generative AI into business value. He prioritises, incubates, and scales innovation across functions, from marketing to supply chain, by blending strategic focus with cross-functional execution.

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Badges

Data Advocate

AI Expert

Innovator

Highlights

See the "what". Explore their accomplishments, groundbreaking projects, and industry recognition. Witness how they're shaping the future of data.

Value‑Focused Data Leader to Watch in 2025 | Snowflake

Featured by Snowflake in its roundup of Value-Focused Data Leaders 2025, recognising Calloc'h for his commitment to measuring and monitoring business impact from data and AI innovation

Steered the First Wave of Key Digital Programs (KDPs) | Pernod Ricard

His leadership focuses on exploring, prioritising, and scaling innovative AI solutions to drive measurable business growth, where spearheading the KDP formed the foundation of the company’s digital transformation, now steering the next generation of programs

Member of the Editorial Advisory Board at MIT Sloan Management Review

As a member of this board, Pierre contributes crucial insights on digital strategy, AI, and innovation to shape the future of business and technology thought leadership.

Insights

Unlock the "why". Dive into interviews, blogs, and videos where thought leaders unpack their insights. Go beyond the resume, connect with the mind behind the expertise.

Data Product

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Jul 28

Prioritizing What Matters: Pernod Ricard Digital Chief on Building ROI-Driven AI Strategy

Calloc'h explores ROI‑driven AI strategy, prioritising use cases, adapting systems globally, and navigating complex B2B2C distribution challenges.

AI strategy

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Jun 30

Dunning-Kruger curve

Calloc’h critiques the current wave of overconfidence surrounding agentic AI, a form of AI capable of goal-directed actions and compares this moment to the early peak of the Dunning-Kruger curve, where people think they know a lot, but actually lack deep understanding.

AI strategy

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Nov 6

Generative AI in Content Creation: Transforming Marketing and Communication

At XYZ Paris 2024, Calloc'h, along with the other panellists, shared how GenAI enhances creativity at scale, drives marketing ROI, and must be adopted with discipline, balancing innovation with operational impact.

Data Architecture

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Oct 6

eB2B to Data, Building Future Business Models

Calloc'h shared his journey from IT to GM to digital leadership, and how AI, data, and platforms like Easy24 are reshaping business models and decision-making across global FMCG.

AI strategy

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Sep 23

Pernod Ricard's Pierre Yves Calloc'h on Maximizing Profitability Through AI

Calloc'h outlines how AI can shift the focus from purely boosting revenue to enhancing profitability, sharing strategies to prioritise high-ROI use cases and drive sustainable value through intelligent data deployment.

Data Engineering

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Apr 20

AI-driven transformation and the future of consumer engagement

Calloc'h discusses Pernod Ricard’s AI-driven transformation, with an emphasis on marketing ROI, personalised engagement, transparency, and internal capability building.

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Pierre-Yves Calloc'h

Talks about

Badges

Highlights

Value‑Focused Data Leader to Watch in 2025 | Snowflake

Steered the First Wave of Key Digital Programs (KDPs) | Pernod Ricard

Member of the Editorial Advisory Board at MIT Sloan Management Review

Notable Contributions

Heading

Heading

Heading

Heading

Insights

Prioritizing What Matters: Pernod Ricard Digital Chief on Building ROI-Driven AI Strategy

Dunning-Kruger curve

Generative AI in Content Creation: Transforming Marketing and Communication

eB2B to Data, Building Future Business Models

Pernod Ricard's Pierre Yves Calloc'h on Maximizing Profitability Through AI

AI-driven transformation and the future of consumer engagement

Meet other data experts

Your Profile, Your Way!

Have changes or updates for your profile? Reach out to us! Share the latest details & updated resources with us here:

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Data Feast Weekly

Pierre-Yves Calloc'h

Talks about

Badges

Highlights

Value‑Focused Data Leader to Watch in 2025 | Snowflake

Steered the First Wave of Key Digital Programs (KDPs) | Pernod Ricard

Member of the Editorial Advisory Board at MIT Sloan Management Review

Notable Contributions

Heading

Heading

Heading

Heading

Insights

Prioritizing What Matters: Pernod Ricard Digital Chief on Building ROI-Driven AI Strategy

Dunning-Kruger curve

Generative AI in Content Creation: Transforming Marketing and Communication

eB2B to Data, Building Future Business Models

Pernod Ricard's Pierre Yves Calloc'h on Maximizing Profitability Through AI

AI-driven transformation and the future of consumer engagement

Meet other data experts

Your Profile, Your Way!

Have changes or updates for your profile? Reach out to us! Share the latest details & updated resources with us here: