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Michele Nieberding

Director of Product Marketing

Michele is an experienced and passionate marketing professional currently working in product marketing at Iterable, a marketing automation company committed to helping companies bring joy to their customers. She runs a private marketing consulting side hustle where she advises on branding, go-to-market strategies, lead generation, and omni-channel optimization. When not at the office or helping clients, Michele volunteers at the local animal shelter. She also mentors several up-and-coming female leaders from industries including hospitality and personal wellness. Michele is passionately curious about marketing, and she geeks out over all things data and strategy. She loves to travel, bake, explore the outdoors with her rescue dogs Remy and Maverick, and spend time with her husband, family, and friends.

Talks about

Michele shares crucial strategies for branding, go-to-market strategies, lead generation, and omni-channel optimization to help align marketing efforts with customer needs with a focus on data-driven insights.

data strategy

data platform

data culture

Get to know them!

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Data Advocate

Highlights

See the "what". Explore their accomplishments, groundbreaking projects, and industry recognition. Witness how they're shaping the future of data.

Top 100 Product Marketing Mentors 2024

This curated list by Sharebird enlists leading product marketing practitioners in the industry from across the globe who share crucial content that helps individuals and orgs gain required insights for their career and business growth.

Insights

Unlock the "why". Dive into interviews, blogs, and videos where thought leaders unpack their insights. Go beyond the resume, connect with the mind behind the expertise.

Data Engineering

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Aug 22

What an Actual Lean AI Strategy Looks Like?

Avoiding Compounding Costs, Multiplying Impact of AI Initiatives, Mitigating Fatal or Hidden Risks, and Always Putting Data First 🥇

Data Engineering

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Aug 11

Mastering The ABC Framework

In this episode, Michele talks about her experiences of using the ABC Framework and shares strategies to help product marketers understand the importance of identifying market reaction, clearly communicate with customers and offer customised solution like custom pricing to reduce churn and demonstrate commitment towards cusotmer satisfaction during price adjustments.

Data Architecture

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Jun 25

Customer Data Infrastructure & Server-Side Data Processing

This session highlights how you can empower your marketing career by prioritizing data quality, embracing privacy-first tools, and seamlessly integrating marketing with data science, all while centralizing data ownership for clarity and success.

Data Management

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May 16

How to Supercharge Your MarTech Stack

Recipe for a "Secret Sauce", Centralised Data Platforms, and the Before and After of Implementation

Data Management

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Mar 14

Achieving Data Privacy & Compliance in a Cookieless World

Michele, along with a co-participant in this session discusses the complexities of tag management and how next-gen tag management solutions can address them, and how can orgs overcome the challenges of obtaining and enforcing user consent without traditional tracking mechanisms.

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Jean-Georges Perrin

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Lindsay Murphy

Head of Data at Secoda | Advanced dbt Instructor at Uplimit | Host of Women Lead Data Podcast

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Jon Cooke

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Bruno Gonzalez

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Data architect & engineer passionate about building robust data solutions that drive business value. Continuous learner, sharing insights & innovation.

Manisha Jain

Lead Consultant | Data Engineer at ThoughtWorks

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Dan DeMers

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Sanjeev Mohan

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Amy Raygada

Founder at Cosmodata | Data Mesh Data Governance Data Management Leader | Public Speaker | Mentor | Strategic Thinker Leading Organisations to Achieve Digital Transformation

Amy being a seasoned BI Executive, aligns data strategy with corporate goals for business growth. Expertise in BI, Data Warehouse, Governance, and analytics.

View all experts

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Michele Nieberding

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