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Connect: 

Donabel Santos

Associate Director, Business Intelligence at The University of British Columbia

Donabel Santos is a data educator, author, and visualization expert passionate about making data accessible, insightful, and impactful through storytelling, teaching, and community engagement.

Talks about

Donabel talks about data visualization, storytelling with data, practical analytics skills, career growth in data, and empowering others through hands-on learning and community-driven insights.

data leadership
data storytelling
data architecture
data visualization
business strategy

Badges

Data Advocate
Data Developer Buddy
Analytics Expert

Highlights

See the "what". Explore their accomplishments, groundbreaking projects, and industry recognition. Witness how they're shaping the future of data.

Dobabel Santos H3

Author of Tableau 10 Business Intelligence Cookbook

The book delivers 100+ practical recipes to build impactful visualizations and dashboards, offering a hands-on guide for mastering Tableau 10 through real-world, step-by-step solutions.

Donabel Santos H2

Author of Tableu 10 Bootcamp Book

This book takes readers through a fast-paced, day-by-day learning journey—combining elements from her earlier works and packed with hands-on exercises, real-world examples, quizzes, and drills to build proficiency in Tableau 10 .

Donabel Santos H1

Received 2024 UBC President’s Staff Award for Creativity and Innovation

Acknowledged for her visionary leadership in developing the AG Dashboard, significantly enhancing data analysis efficiency within UBC's DAE

Notable Contributions

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Insights

Unlock the "why". Dive into interviews, blogs, and videos where thought leaders unpack their insights. Go beyond the resume, connect with the mind behind the expertise.

Data Engineering
・
May 19

How to Thrive as a Data Analyst in 2025

Donabel discusses the evolving landscape of data analytics, emphasizing the diminishing value of purely technical skills due to advancements in AI. She advocates for data professionals to cultivate business acumen, effective communication, and stakeholder engagement.

Data Engineering
・
Sep 22

Is Your Data Dream Job Turning Into a Nightmare?

In this article, Donabel talks about how not to let your dream data job turn into a nightmare.

Data Engineering
・
May 26

How to Connect with Your Audience Through Data Stories

In this session, Donabel guides users through essential concepts and practical exercises, focusing on creating impactful visualizations and interactive dashboards, along with the bootcamp-style format, which emphasizes hands-on learning, making it ideal for both beginners and intermediate users aiming to enhance their data storytelling skills.

Data Engineering
・
May 19

How to Percent Difference Against Average in a Range

This video explores the 11th LOD use case from Tableau’s whitepaper, demonstrating how to compare average values over a date range to specific points using LOD expressions and calculations, including practical business applications like financial analysis, sales trend evaluation, and inventory management.

Data Engineering
・
May 15

Best Practices of Data Visualization for Data Storytelling

This course offers a comprehensive, tool-agnostic curriculum designed to enhance your ability to craft compelling data narratives with foundational concepts, best practices for various chart types, and practical applications to effectively communicate insights through data visualizations, spanning six modules and approximately 5 hours and 45 minutes of content.

Data Engineering
・
Sep 29

Tableau Tips That Continue to Save You Time

Donabel revisits essential Tableau shortcuts and features that enhance efficiency, such as right-click dragging for field customization, toggling the sidebar, and importing data sources from other workbooks.

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Data maestro JGP leads global teams, crafting tech-savvy solutions for businesses. Analytics & optimization wizard ensures data sings.

Lindsay Murphy
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Lindsay Murphy, seasoned data leader, with 11 yrs experience, now Head of Data at Secoda. Formerly Director at Maple, led team expansion, optimized dbt.

Jon Cooke
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Jon Cooke, CTO at Dataception, boasts over 20 years of expertise in developing Data Platforms. As the visionary behind Dataceptions Enterprise Data Mesh platform, he's at the forefront of innovative solutions in the data landscape.

Bruno Gonzalez
Senior Data Engineer at HomeLight | Technical Writer

Data architect & engineer passionate about building robust data solutions that drive business value. Continuous learner, sharing insights & innovation.

Manisha Jain
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Dan DeMers
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Sanjeev Mohan
Principal at SanjMo | Former Gartner Research VP, Data & Analytics | Author | Podcast Host | Medium Blogger

30+ years in data from dBASE to Big Data. Expert in risk management, Apache Spark, Kafka. Seasoned speaker, strategist, Berkeley-trained, ex-Gartner VP Analyst.

Amy Raygada
Founder at Cosmodata | Data Mesh Data Governance Data Management Leader | Public Speaker | Mentor | Strategic Thinker Leading Organisations to Achieve Digital Transformation

Amy being a seasoned BI Executive, aligns data strategy with corporate goals for business growth. Expertise in BI, Data Warehouse, Governance, and analytics.

View all experts

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