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Desi Tocheva

Head of Digital & Technology - Great Britain, Ireland and DACH at Diageo

A seasoned digital and technology leader, Desi is focused on enterprise transformation, driving large-scale change across global operations, finance systems, and business services with a strong focus on strategy, execution, and impact.

Talks about

Digital transformation, AI-enabled change, leadership in tech, operating model modernisation, building inclusive tech careers, and how organisations can scale innovation while balancing people, process, and technology.

digital transformation
business strategy
AI advisor
data leadership
Get to know them!

Meet πƒπžπ¬π’ π“π¨πœπ‘πžπ―πš: the ultimate orchestrator of digital evolution and organisational change. As the π‡πžπšπ 𝐨𝐟 πƒπ’π π’π­πšπ₯ & π“πžπœπ‘π§π¨π₯𝐨𝐠𝐲 𝐟𝐨𝐫 π†π«πžπšπ­ 𝐁𝐫𝐒𝐭𝐚𝐒𝐧, 𝐈𝐫𝐞π₯𝐚𝐧𝐝, 𝐚𝐧𝐝 𝐃𝐀𝐂𝐇 at Diageo, Desi masterfully aligns corporate strategy with technology, data, and operating-model redesign. With over 15 years of experience steering high-stakes transformations across global matrix environments, she acts as a trusted advisor to C-suite executives, effortlessly translating absolute ambiguity into scalable roadmaps and commercial value.

Beyond corporate walls, Desi is a passionate advocate for diversity and a highly regarded leadership voice across executive networks. Her leadership is defined by a distinct, human-centric approach to portfolio prioritisation. By combining technical delivery with human performance, she ensures her teams remain resilient, forward-thinking, and entirely aligned on delivering sustained enterprise value.

πŸš€ π“π‘πž π„π§π­πžπ«π©π«π’π¬πž π“π«πšπ§π¬πŸπ¨π«π¦πžπ«

Desi’s expertise lies in unlocking pure operational agility for consumer giants. At Diageo, she has consistently moved through critical, high-impact leadership positions, previously directing strategic engagement for Global Business Operations and Finance. Whether streamlining end-to-end planning systems across complex supply chain landscapes or masterminding AI-enabled business changes, she ensures that large-scale technology deployments always map directly back to measurable commercial outcomes.

πŸ’‘ 𝐀 π‹πžπ πšπœπ² 𝐨𝐟 𝐌𝐚𝐫𝐀𝐞𝐭 𝐌𝐚𝐬𝐭𝐞𝐫𝐲

Desi brings a spectacular, cross-functional track record of leadership across the world’s most recognisable brands. Prior to joining Diageo, she served as the Global Transformation Lead at Reckitt, where she architected complex spend control systems and corporate policy rollouts. Her career also spans major milestone roles as a 𝐆π₯π¨π›πšπ₯ π“π«πšπ§π¬πŸπ¨π«π¦πšπ­π’π¨π§ πƒπ’π«πžπœπ­π¨π« at American Express Global Business Travel and a trailblazing, six-year tenure as the π‡πžπšπ 𝐨𝐟 πƒπ‘πˆπ•π„ 𝐚𝐧𝐝 π‚π‘π’πžπŸ 𝐨𝐟 π’π­πšπŸπŸ at BMW Group France in Paris.

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