Carlos Luis Pineda

Meet Carlos Luis Pineda: a global data icon and a master of the "Total Transformation." Currently the Head of Data, Analytics and Insights at Diageo, Carlos is a digital virtuoso with a career that spans four continents and the world’s most complex markets. From the high-stakes tech landscape of Japan to the massive operations of North America, he is the leader called upon to orchestrate the most ambitious, multi-billion dollar digital shifts in the industry.
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🚀 𝐓𝐡𝐞 𝐆𝐥𝐨𝐛𝐚𝐥 𝐆𝐫𝐚𝐧𝐝𝐦𝐚𝐬𝐭𝐞𝐫

Carlos is a true heavyweight of the CPG world. During his landmark decade at Procter & Gamble, he wasn’t just a witness to digital change, he was the architect. In the Baltics, he pioneered a "Fast-Track" methodology so efficient that P&G adopted it as their global standard. Whether he is integrating a $160M acquisition like Gillette or leading zero-fail SAP cutovers for massive business units, Carlos delivers a masterclass in global operational excellence.
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💡 𝐓𝐡𝐞 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐕𝐢𝐬𝐢𝐨𝐧𝐚𝐫𝐲

At Diageo, Carlos is the "X-Factor" behind the shift from intuition to intelligence. He specialises in building high-performing product organisations that don’t just deliver dashboards, instead deliver market clarity. By aligning cutting-edge technology with the human pulse of the business, he has unlocked over £25M in incremental sales. For Carlos, data isn’t just a collection of numbers; it’s the heartbeat that fuels a modern, agile organisation.
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🎙️ 𝐀 𝐍𝐨-𝐍𝐨𝐧𝐬𝐞𝐧𝐬𝐞 𝐀𝐈 𝐂𝐡𝐚𝐦𝐩𝐢𝐨𝐧

Carlos is a powerhouse on the speaker circuit and a regular voice on podcasts. He is known for stripping the "hype" away from AI and replacing it with "impact." He famously advocates for ditching the buzzwords and focusing on the unglamorous, high-value use cases that solve real-world bottlenecks. He understands that the best AI is the one that actually moves the needle in the supply chain, not just the one that sounds good in a presentation.
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🌎 𝐓𝐡𝐞 𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐏𝐡𝐞𝐧𝐨𝐦

A Systems Engineer and Columbia Business School alumnus, Carlos brings a rare, borderless charisma to leadership. Having lived and worked in Venezuela, the Philippines, Latvia, and the USA, he is a "citizen of the world" who speaks the language of high-performing teams across every time zone. His career is a testament to the fact that when you combine technical mastery with deep human empathy, you don’t just change systems, you change the industry itself.

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