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Beatrice is a digital leader with 20+ years in fragrance and flavor, driving digital strategy, platforms, and products to enhance customer and employee experience. She is known for leading global transformation, aligning stakeholders, and delivering measurable outcomes.
Beatrice talks about digital transformation, AI in product development, customer experience innovation, platform-led strategy, and leading change across global teams in the fragrance and flavors industry.
Meet ๐๐๐๐ญ๐ซ๐ข๐๐ ๐๐๐ข๐ฌ๐ญ๐๐ง๐ฌ๐๐ก๐ง๐๐ข๐๐๐ซ: The Head of Digital Solutions at Givaudan. For over 24 years, Beatrice has navigated the complex intersection of sensory art and digital scale. From Paris to Singapore, she is the architect behind how the worldโs largest fragrance house "digitises" scent.
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๐งญ ๐๐ ๐๐ฌ ๐ ๐๐จ๐ฆ๐ฉ๐๐ฌ๐ฌ, ๐๐จ๐ญ ๐ ๐๐๐ฉ
Beatrice views technology as a compass for human creativity. A key leader in the development of Givaudanโs ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐
๐๐๐ญ๐จ๐ซ๐ฒ in Paris, she focuses on "Assisted Creation." By leveraging over ๐๐๐ ๐ฒ๐๐๐ซ๐ฌ ๐จ๐ ๐ก๐ข๐ฌ๐ญ๐จ๐ซ๐ข๐๐๐ฅ ๐๐๐ญ๐, her teams build AI-driven platforms that help perfumers visualise complex formulas in real-time. These systems don't replace the expert; they suggest unexpected ingredient pairings, turning abstract scent concepts into tangible digital insights in a fraction of the usual time.
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๐ ๐๐๐ฏ๐ข๐ ๐๐ญ๐ข๐ง๐ ๐๐ฅ๐จ๐๐๐ฅ ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐ก๐ข๐๐ญ๐ฌ
As the former ๐๐๐ฉ๐ฎ๐ญ๐ฒ ๐๐๐ ๐๐จ๐ซ ๐๐ฌ๐ข๐, Beatrice tackled the challenge of "digitising" a sensory experience for mobile-first markets. From Singapore to China, she transformed local IT operations into a unified global model. Her strategy focused on ๐ญ๐ซ๐๐ง๐ฌ๐ฉ๐๐ซ๐๐ง๐๐ฒ ๐๐ง๐ ๐ญ๐ซ๐๐๐๐๐๐ข๐ฅ๐ข๐ญ๐ฒ, using digital platforms to collect real-time consumer data. This allowed Givaudan to move from simply understanding "needs" to anticipating raw material shifts and consumer trends across multiple continents.
โ
๐ฑ ๐๐ก๐ "๐๐ญ๐ก ๐๐จ๐ฐ๐๐ซ" & ๐๐ฎ๐ฌ๐ญ๐๐ข๐ง๐๐๐ฅ๐ ๐๐
Beatrice is a vocal advocate for the "๐๐ญ๐ก ๐๐จ๐ฐ๐๐ซโ: the rising influence of consumer awareness regarding sustainability. She ensures that digital transformation is "Human by Nature." Her roadmap uses AI not just for efficiency, but for ๐๐ง๐ฏ๐ข๐ซ๐จ๐ง๐ฆ๐๐ง๐ญ๐๐ฅ ๐ข๐ฆ๐ฉ๐๐๐ญ, helping teams reformulate products with ethical, low-carbon alternatives. As a ๐๐๐๐๐๐ ๐๐๐ซ๐ญ๐ข๐๐ข๐๐ ๐๐ก๐๐ง๐ ๐ ๐๐ซ๐๐๐ญ๐ข๐ญ๐ข๐จ๐ง๐๐ซ, she prioritises the "Human Side" of tech, ensuring that innovation is adopted and valued by over 1,500 global users.
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