Modern Data Masterclass

Crafting Data Strategy by Balancing Data Usability and Data Literacy

A complete guide to transforming organizations through strategic data management, focusing on usability, literacy, and user-centric data applications.

Hosted by

Jan Meskens
Jan Meskens
Data & AI Strategy Consultant at Sievax
Scroll below to view the class.
Oops! Something went wrong while submitting the form.
Jan Meskens
Watch the trailer
Watch the full session
Oops! Something went wrong while submitting the form.
Session Overview

The masterclass, led by Jan Meskins, a data and AI strategy consultant, focuses on crafting a data-driven organization by balancing data usability and data literacy. Key highlights include:

Data Adoption Challenges

  • Difficulty finding relevant information
  • Lack of technical skills among business users
  • Data quality issues
  • Limited usage of data artefacts

Data-Driven Organisation Framework

  • Data originates from people, processes, and tools
  • Data platform transforms and integrates data sources
  • Applications provide access to data insights
  • Progression from descriptive to prescriptive analytics

Data Literacy and Usability

  • Data literacy involves reading, communicating, working with, and creating data
  • Usability measured by learning curve of data applications
  • Recommended approach: Tailored data access based on user expertise

Data Strategy Components

  • Vision for data usage
  • Strategic roadmap
  • Roadmap governance
  • Communication strategy

Key Principles

  • Make data accessible to many, not just experts
  • Balance technical capabilities with user-friendly tools
  • Create a stable organizational foundation for data initiatives

The session provides a holistic approach to transforming organizational data practices, emphasizing cultural change and strategic implementation.

Who is this course for

01

Data Strategy Leaders/Managers

02

Business Intelligence (BI) Professionals

03

Chief Data Officers (CDOs)

What you’ll learn

How can we effectively balance data usability and data literacy within our organisation?

To effectively balance data usability and data literacy:

Create persona-based data access

  • Provide easy-to-use tools for users with basic data skills
  • Develop complex tools for data experts
  • Ensure each group has appropriate data applications

Implement a comprehensive data strategy

  • Develop a clear vision for data usage
  • Create a roadmap with governance
  • Focus on communication and storytelling

Invest in continuous learning

  • Offer data literacy training across different skill levels
  • Develop self-service reporting capabilities
  • Encourage a data-driven culture

Improve data quality and infrastructure

  • Address data source issues
  • Create robust data platforms
  • Ensure data products are discoverable and understandable

Foster cross-functional collaboration

  • Align data experts with business users
  • Create channels for knowledge sharing
  • Develop a common language around data

The key is creating an ecosystem where data is accessible, understandable, and valuable to all organizational levels.

What are the key elements of a successful data strategy that aligns with our business strategy?

A successful data strategy is about creating the foundations that let data projects deliver business value. The key elements include:

  • Vision: A clear view of how the organisation wants to work with data in the next 1-3 years, aligned with the broader business ambition.
  • Roadmap: A concrete set of actions (improving data quality, boosting literacy, rolling out AI, strengthening culture) that guide the organisation toward the vision.
  • Governance: Mechanisms to keep the roadmap synchronised with changing business realities.
  • Communication & Storytelling: Explaining the strategy in plain language across all levels of data literacy so that employees understand and adopt new ways of working.
  • Balance of Literacy & Usability: Matching the right tools (high usability) with the right personas (their literacy levels) so experts and non-experts alike can benefit

Together, these elements ensure that the data strategy is not just technical but a business enabler that helps realize the company’s ambitions.

What are the common challenges in rolling out a data strategy, and how can we address them?

The transcript highlights several recurring challenges and ways to address them:

  • Data Adoption Issues: Many business users struggle to find, trust, or use data products.
    ✅ Address by improving usability (easy-to-use apps/tools) and literacy (training, workshops).
  • Weak Foundations (the “weak spots” analogy): Poor data quality, unclear roles, bottlenecks in delivery.
    ✅ Address by strengthening governance, clarifying ownership/stewardship, and investing in quality at the source.
  • Mismatch Between Literacy & Usability: Expecting all employees to work with raw data when most lack advanced skills.
    ✅ Address by designing personas and providing tools that match their literacy levels.
  • Resistance to Change: Employees may fear new ways of working.
    ✅ Address with strong communication, storytelling, and making people “fans” of the strategy instead of fearing it.

In short: adoption, foundations, literacy/usability balance, and change management are the core challenges and the solution lies in tackling both the technical and human sides of the strategy.

About Instructor

Jan Meskens

Jan Meskens

Jan Meskens is an independent data and AI consultant standing at the crossroads of AI, architecture, data strategy, and data management. With over a decade of experience across diverse data consulting roles, Jan has been instrumental in guiding companies in the successful integration and implementation of data-driven strategies. In academia, Jan imparts his knowledge to students at University College, focusing on AI and data-centric courses.

Learn more
Modern Data 101 Presents
Crafting Data Strategy by Balancing Data Usability and Data Literacy
Jan Meskens
Jan Meskens
Data & AI Strategy Consultant at Sievax

Enroll for free today!

  • Define a data-driven organisation.
  • Align data with business goals.
  • Tackle adoption challenges.
Oops! Something went wrong while submitting the form.
Jan Meskens
Jan Meskens
Data & AI Strategy Consultant

Crafting Data Strategy by Balancing Data Usability and Data Literacy

  • Define a data-driven organisation.
  • Align data with business goals.
  • Tackle adoption challenges.

This masterclass session is free. Drop your email to get access!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Be a Data Guru. Lead The Modern Data Class!

Thank you! 🎉
The next edition will be sent to you soooon.
Oops! Something went wrong while submitting the form.